[China metallurgical news] shagang: to strengthen the body with science and technology brand expansi

Shagang group in recent years, adhere to the "Chinese famous brand, make the high-quality goods" as the brand development strategy, in order to enhance the strength of science and technology as the forerunner, to enhance the stability of product quality as the basis, the aim of high-end customers, strengthen the high-end product research and development production, improve enterprise comprehensive competitive power, to build a strong brand influence, leading indicators of competitiveness and highly innovative world famous iron and steel enterprises, implement "shagang dream one hundred" laid a solid foundation brand.

Today, shagang has become the country's largest industrial enterprise, the largest private iron and steel enterprise, one of the world's top 500 enterprises, with a total assets of 170 billion yuan, more than 30,000 employees."In the next step of enterprise innovation and development, shagang will unswervingly implement the concept of high-quality development, accelerate structural adjustment, promote transformation and upgrading, and further build an international brand with shagang characteristics."Shagang group party secretary, limited company chairman shen bin said.

Build a platform to enhance the strength of science and technology research and development

Shagang has been attaching importance to brand building since the establishment of the factory, adhere to the road of strengthening the quality of enterprises, and continue to pay attention to the construction and improvement of the innovation system.In recent years, shagang takes jiangsu iron and steel research institute (shagang) as the core, and its annual r&d expenses account for 2%-3% of the sales revenue of the previous year, and its technical committee is composed of 4 academicians of the Chinese Academy of Engineering, 7 professors or professor-level senior engineers, laying a solid foundation for the continuous improvement of shagang's technological development ability.In 2017, shagang was awarded the title of "advanced unit of science and technology in China's iron and steel industry".

In 2017, shagang, zhangjiagang and other units of the people's government jointly with the preparation of jiangsu institute of metallurgical technology, by four Chinese academy of engineering, 8 professors or senior engineers and other experts committee, become a collection of industrial generic technology and key technology research and development, achievements and technical services, the third party testing and personnel training communication is equal to a new type of research and development institutions.Jiangsu metallurgical technology research institute has nine specialized research institutes, including metallurgical technology research institute, resources and environment research institute, intelligent manufacturing research institute and ultra-thin belt research institute, which provide talents and technical reserves for the development of enterprises.

In recent years, shagang has carried out more than 400 science and technology research projects with the help of various scientific research platforms, including more than 10 science and technology projects above the provincial level, won more than 20 science and technology progress awards and invention awards above the provincial level, a number of advanced technologies won metallurgical science and technology awards, and won the 19th China patent award of excellence.

We will strengthen research and development to accelerate the transformation of scientific and technological achievements

Faced with the needs of the development of the domestic and international steel market high xinhua and intensification shagang to "fine, new, excellent," adjust the main direction for product, pay special attention to the development of high value-added varieties, improve the production and sales of high quality steel, to implement the "135" brand planning and "trinity" linkage mode, advancing a high-end product structure engineering.

Shagang has developed 47 new and high - tech steel products.The corrosion-resistant reinforcement HRB400M and fiber steel GX018 used in ocean engineering fill the domestic gap and reach the international advanced level.High value-added products high strength gas welding wire steel SJA29 successfully replace imports;600MPa seismic steel, low carbon bainiform Q370qE bridge steel has passed the provincial high-tech product certification;Pickling automobile plate performance reached the domestic first-class level, successfully entered the automobile main engine factory.At present, shagang 50%-60% products can participate in international competition, 60%-70% products have reached the domestic leading level.X80 pipeline steel has become the largest supplier of X70 pipeline steel in the international market, and its domestic market share of X80 pipeline steel has reached 60%.It is worth mentioning that the research and development of 630E seismic steel bar has made shagang the only enterprise in China that can produce this high-strength seismic steel bar.

At the beginning of 2018, IATF 16949 (international automobile action organization) automobile quality management system of shagang cold rolling passed the certification and audit smoothly, which marked that shagang cold rolling products obtained the green "pass" to enter the automobile market. The first industrial ultra-thin strip production line invested by shagang in China has been successfully put into full hot commissioning.

Strong brand at home and abroad market dual-wheel drive

Shagang group in 2017, with "customer satisfaction + brand" as the quality goal, the full set of "quality first, quality is strong enterprise" values and "PDCA (plan, implementation, inspection, corrective) + seriously," the work idea, set up preventive quality control mechanism, through the whole process of quality management level of ascension, stable further downstream users.Bar, wire, hot coil, plate, cold rolling and other five categories of products are widely recognized and favored by customers, widely used in wufengshan railway bridge, wuhan qingshan bridge, cnooc dongfang gas pipeline, shan-beijing fourth line, China and Laos railway and other domestic and foreign key projects.

Shagang gives full play to binjiang coastal location logistics and shagang brand advantages, insists on providing high-quality products and satisfactory services to the society and users as its mission, from building a perfect marketing service system to providing personalized private orders, forming a "super magnetic field" to attract users.In terms of sales and services, shagang starts from "Internet + steel service" to strengthen the seamless connection of order receiving, production, quality inspection, delivery, settlement and other links, shorten the delivery time of products, improve the information and intelligence level of enterprises, and greatly improve the service efficiency.These methods have become shagang in the product market plastic brand, tree image of a powerful weapon.

In the opinion of shagang, participating in the national "One Belt And One Road" construction is not simply to invest in the construction of steel mills, but to let more shagang products enter the international market, strive to have the sales point of shagang products in more than 100 countries and regions, and constantly enhance the brand international influence of the enterprise.